DAT-A-CCURATE

  There are many questions around B2B lead generation. However, there are some that are too common and very frequently asked by beginners. Here are the three most common questions asked about B2B lead generation:   What is B2B lead generation? B2B lead generation involves identifying and initiating the interest of potential customers. It’s the first step a business goes through before making a sale. Lead generation is an important step in the sales process because it provides information to businesses on who is interested in their product or service.   How to generate leads in B2B? Lead generation is the process of finding and soliciting sales leads, typically handled by the marketing department. The first step to generating leads is coming up with a strategy for finding your target audience. You need to know how you'll reach those potential customers, how often you'll reach them, and what kinds of offers you'll make. You also need to figure out how you'll measure succe...

Data enrichment is a process of data integration and cleaning activities on various data sources. If you’re looking to team up with any of the top data enrichment companies, take the hands of DAT-A-CCURATE®.  The Basics Data enrichment helps in finding new opportunities, improving the quality of existing data sets, analyzing information, and making business decisions. Data enrichment is a process that brings together multiple disparate data sources by merging them into a single unified source. In other words, it is a process that combines multiple pieces of information from different sources to form one central pool of data that can be used for many purposes. The most popular use of data enrichment is to merge internal data with external data. This can include customer data, product catalogs, or information from other databases. This merger creates a unified source that offers more valuable insights than its constituents. Example #1 For example, if you have an e-commerce website an...

You can't just rush into things. You can't just hire an agency on the spot. You have to weigh your options and see if the agency you want to hire is a good fit for your company. Choosing a lead generation agency is not an easy task. A lot of factors have to be evaluated before choosing one, including budget and timing. Here are a few questions that you should ask before hiring a B2B lead generation agency: What Type of Lead Generation Company Are You? Do you need a lead generation company that has experience in your industry? Or do you need a company that will be able to help you no matter what industry you're in? What is the price of your services? How often will they charge you? What are your techniques/process? What experience and reputation do you have?  What Techniques Will You Use to Generate B2B Leads? The second thing to consider is which technique or techniques are best suited to your company. There are several ways to generate leads, but they tend to fall into two...

The top B2B lead generation companies in India are hired by some of the leading brands. They help their clients run successful campaigns, capture more leads and achieve higher business scalability. But how? What measures and tactics do they deploy to support their clients’ growth? Here are three of their secret weapons: Data Data is one of the most important elements of successful lead generation campaigns. Sadly, so many B2B brands undermine this. (Are you one of them?) Top B2B lead generation companies are armed with extensive data (about clients, customers, competitors, and the market at large), which enables them to create optimum strategies and campaigns. Aggressive A/B Testing Many businesses try to scale and survive their marketing strategies without A/B testing. Unsurprisingly, their efforts fail to yield the desired results.  Remember, your lead generation campaigns won’t be perfect. They would have plenty of room for improvement. And this “improvement” is possible only w...

  Marketing for hospitals and other healthcare services providers can be a whole different thing. You don’t want to look salesy, which may negatively associate your brand as money-centric. Similarly, you don’t want to convince people to come to your facility by health-scaring them; that’s unethical, and may reflect poorly on your brand positioning in the long run. So, in all, among other things, lead generation can be a bit tricky for healthcare providers. If you run a business in healthcare (hospital or clinic), here are three medical lead generation tips you can follow: Offer 100 percent free (high-quality) information This is the most fundamental part of the lead generation process for hospitals and healthcare clinics. You need to drive top-of-the-funnel attention towards your brand and facility. One of the most reliable and sustainable ways for this is to publish high-quality and accurate health-related content on the website. Offer as much free value to the target audience th...

  The rules are much different. You’re in the SaaS segment and not retail. So, from content to strategy to the overall approach, everything will be different when you’re aiming to generate leads. Just ask the top B2B lead generation companies and they would tell you how SaaS lead generation is a different ball game that requires a distinct plan. Here are two lead generation tips for B2B SaaS providers: Invest time and money on personalization The bigger the account is, the more time and money you can spend on personalization. When you’re in B2C, you have a wide target audience and there’s only so much you can personalize your communication with them. In comparison with B2B where your accounts are big (in terms of revenue), you must aim to personalize your communication with them as much as possible. After all, a higher level of personalization results in higher conversion. This requires you to first create comprehensive buyer personas. Based on those personas, personalize your mar...

Bringing traffic to a landing page is one thing. Getting people to take certain actions on that page is completely different. So many B2B brands struggle with lead generation. And even when they do manage to capture leads, the Cost Per Lead (CPL) is often high. So, if you’re dealing with low leads capture and high CPL, you’re not alone.  A good idea here is to look at the top lead generation companies and learn from their strategies; learn how they help their clients achieve big. In that, here are three secrets of top lead generation companies: Always create buyer personas Creating an effective lead generation strategy is not possible if you don’t have clearly defined buyer personas. If you don’t know who you’re targeting, you will very certainly fail to attract the right audience and optimize results.  So, as a first step, create your buyer personas that include various relevant data points of your target audience, right from demographics to psychographics. This is what top...