B2B Lead Generation Process: 4 Stages
Sales lead generation is a vital activity that everyone who is into sales has to be part of. However, it is an overwhelming task! There are many aspects involved in the process to generate leads and nurture them over time until they become clients. Therefore, it is essential for every sales team to have a well-functioning lead generation process in place that can continuously create new leads and convert existing ones into customers. Here are four stages of an effective lead generation process: (By the way, if you need help, consider getting help from experts; tap on lead generation services in India .) Lead awareness Lead awareness is the process of attracting people's attention to your business. It is part of the marketing mix, where you promote your business and products to prospective customers. Lead Awareness is everything that a customer or prospect sees, hears, or reads about your organization before they decide to purchase. Lead awareness takes place in many different ways...