An Intro to Data Enrichment for Beginners

Data enrichment is a process of data integration and cleaning activities on various data sources. If you’re looking to team up with any of the top data enrichment companies, take the hands of DAT-A-CCURATE®. 


The Basics


Data enrichment helps in finding new opportunities, improving the quality of existing data sets, analyzing information, and making business decisions. Data enrichment is a process that brings together multiple disparate data sources by merging them into a single unified source. In other words, it is a process that combines multiple pieces of information from different sources to form one central pool of data that can be used for many purposes.


data enrichment companies in india


The most popular use of data enrichment is to merge internal data with external data. This can include customer data, product catalogs, or information from other databases. This merger creates a unified source that offers more valuable insights than its constituents.


Example #1


For example, if you have an e-commerce website and you want to enrich your customer database with more information about their purchasing preferences and history, then you can enrich your existing database using an external platform. By doing this you will be able to analyze their past orders based on the products they bought and their delivery address, etc.


Types of Data Enrichment


Broadly put, there are two major types of data enrichment:


  • Combining poor-quality internal data with high-quality external information to produce a unified source of higher value


  • Combining multiple different sources of internal data into a single, more holistic view


Example #2


Consider an online retailer who wants to get a better idea of their customers' intent in order to improve conversion rates. In this example, the company already owns some customer information — their name and address. They also have sales information from each interaction — what items were purchased, when they were purchased, and how much was paid for them. The second type is valuable for understanding purchasing intent because it allows the retailer to see which products were bought together. The first type does not allow this — all it tells them is what products customers bought at one particular time. By using data enhancement techniques, they can combine these two sources of information into a unified source that gives them a fuller picture of their customers' buying habits.


Know more about Data Enrichment Services in India.


Amplify marketing and sales


Data enrichment can be useful for companies that want to improve customer service or marketing/sales efforts. By combining social media feeds with other data sources, brands can learn more about customers' interests or needs. They can then use this data to personalize the content of their social media feeds or develop targeted marketing campaigns that reach people in a way that resonates with them.


Final Words


Data enrichment can be used to answer a variety of questions, with the potential applications being virtually limitless. So, if you're looking to level up your marketing and sales strategies to accelerate business growth, connect with one of the top data enrichment companies and tap on their services.
Location: India

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