3 Secrets of Top Lead Generation Companies

Bringing traffic to a landing page is one thing. Getting people to take certain actions on that page is completely different. So many B2B brands struggle with lead generation. And even when they do manage to capture leads, the Cost Per Lead (CPL) is often high.


So, if you’re dealing with low leads capture and high CPL, you’re not alone. 


A good idea here is to look at the top lead generation companies and learn from their strategies; learn how they help their clients achieve big.


In that, here are three secrets of top lead generation companies:


  1. Always create buyer personas


Creating an effective lead generation strategy is not possible if you don’t have clearly defined buyer personas.


If you don’t know who you’re targeting, you will very certainly fail to attract the right audience and optimize results. 


So, as a first step, create your buyer personas that include various relevant data points of your target audience, right from demographics to psychographics. This is what top lead generation companies do before creating a strategy. 


  1. Focus on pain points 


One of the biggest lead generation mistakes is focusing on the features of your value proposition aka product.


Instead, you want to focus on the pain points of the target audience and thereon how your products can help with those pain points.


Do not talk about features; talk about the benefits. You will start seeing much higher conversion.


  1. Have multiple lead magnets 


Having a lead magnet results in higher conversion.


Having multiple lead magnets deliver even better results.


And this is what top lead magnet lead generation companies do. They create individual lead magnets for each buyer person; the lead magnets are personalized to the distinct needs of each buyer persona. Many of them even have more than one lead magnet for the same persona. 


So, have more lead magnets that are personalized to individual target segments.


These are three secrets of top lead generation companies that help them bring great results for their clients. Follow suit and see your ROI touch newer heights.

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