DAT-A-CCURATE

Bringing traffic to a landing page is one thing. Getting people to take certain actions on that page is completely different. So many B2B brands struggle with lead generation. And even when they do manage to capture leads, the Cost Per Lead (CPL) is often high. So, if you’re dealing with low leads capture and high CPL, you’re not alone.  A good idea here is to look at the top lead generation companies and learn from their strategies; learn how they help their clients achieve big. In that, here are three secrets of top lead generation companies: Always create buyer personas Creating an effective lead generation strategy is not possible if you don’t have clearly defined buyer personas. If you don’t know who you’re targeting, you will very certainly fail to attract the right audience and optimize results.  So, as a first step, create your buyer personas that include various relevant data points of your target audience, right from demographics to psychographics. This is what top...

  A lot of leads you capture don’t convert, resulting in a higher average cost per acquisition. This is where shifting your gear to B2B sales leads gets important and more rewarding. A shift in approach from capturing “any” lead you can to focusing on leads that are sales-ready and more qualified leads will enable you with higher ROI and exponential business growth. But how do you do it? Here are three tips: Target the right audience  While as obvious as this may seem, it’s not easy to pull. For instance, when you’re optimizing a landing page, it’s easier to optimize it with the wrong keywords without realizing their intent just because they have high traffic volume or low competition. Keywords research is a challenging task when you’re looking for ideal keywords that map to your exact goals.  The same is with the targeting options of social media ads. When you’re running ad campaigns, targeting the right audience is easier said than done. But, in the end, this is a cha...

Lead generation is not easy; not at least in the B2B space.  Keeping cost per lead low can be a big challenge. And if you’re working without a defined and data-driven strategy, you will end up wasting a lot of time and energy in the process without seeing the desired results. Here are three costly B2B lead generation mistakes you need to stay from: Looking at business leads for sale You will find many services that sell B2B leads. Going with them is almost always the worst idea. Not only is it not ethical, but it’s also highly ineffective with extremely poor conversion if at all. So, if you’re looking for business leads for sale , it’s a big mistake. Since they don’t know you, your conversion strategy will inevitably fail. You will end up wasting money on leads that are unqualified and unlikely to qualify. Not clearly defining buyer personas This is one of the small steps that make the biggest difference. If you don’t know who you’re targeting, your lead generation campaign will ...