DAT-A-CCURATE

  If your campaigns aren’t converting well, it’s fair to assume your lead generation strategy isn’t perfect. In fact, there are three flaws in your lead generation strategy that are limiting your returns: Not personalized enough  In the B2B space, especially when talking about large accounts, successful lead generation is all about personalization. The more personalized your messaging and value proposition is, the higher will be the chances of conversion.  Sadly, many B2B brands miss this. Are you one of them? Is your lead generation campaign personalized? Does it address the distinct needs and requirements of the target audience? If not, take steps to personalize it and see your conversion soar high. Targeted at the wrong audience Are you sure you’re reaching the right audience? At times, it’s easy to get mangled with the wrong target audience, ending up losing a lot of time and resources. This problem usually stems when you haven’t clearly outlined buyer personas. When you don’t know

  They don’t have a magical strategy that enables their growth. Top B2B brands simply rely on proven practices and hard data when planning, assessing and executing lead generation strategies. If you want the same kind of results from your lead generation efforts, you need to follow suit To get you started on the right track, here are three things top brands do to capture high-value leads: Create buyer personas Unfortunately, creating buyer personas remains a second thought for many businesses when, in fact, it is one of the most critical tasks of outbound and inbound marketing. Top B2B brands understand this well. And so should you. When you know and understand your target audience, you can deliver them better value. Moreover, you can also focus on them accordingly based on the financial value they can bring to you. Meaning, if you know your customers, you would ideally prioritize those who will bring you more revenue in the short and long run. Personalize communication Personalization

Different companies have different requirements, budgets and expectations. So, they need to create tailored lead generation strategies that address their unique factors and drive optimum conversion. Employing a standard, template-like strategy is a bad idea. However, despite the need for it to be dynamic and personalized, every lead generation strategy should ideally have a few essential elements to be successful.  Here are three essentials of a successful lead generation strategy: Buyer personas Having buyer personas is a critical part of a lead generation strategy. Based on the personas do you create and execute a strategy. Unfortunately, so many B2B brands forgo to create well-defined buyer personas, targeting a very broad audience base with their campaigns; a large part of this audience is irrelevant, which adds to the company’s expense and poor conversion. Ask the top lead generation companies and they would tell you how buyer personas are the biggest difference-maker in their c

If you’re not working with any of the top B2B lead generation companies and instead have opted for a DIY approach, the lead generation process can be quite a challenge. This is especially true when you realize that it isn’t just about getting people’s contact details but also acquiring leads that are qualified for sales. Because there’s a big difference between generating leads and generating qualified leads. Many B2B brands focus on the former, which inevitably results in a waste of resources and poor results.  In that context, here are three lead generation challenges B2B brands face: Creating buyer personas While as critical as it is, creating buyer personas is a big challenge. So many businesses don’t create one in the first place. Those who want to create it, they don’t know how to. And the ones who do actually create buyer personas, they source and curate poor quality data, which subsequently influence their strategy in the wrong direction.  Top B2B lead generation compa