DAT-A-CCURATE

  Marketing for hospitals and other healthcare services providers can be a whole different thing. You don’t want to look salesy, which may negatively associate your brand as money-centric. Similarly, you don’t want to convince people to come to your facility by health-scaring them; that’s unethical, and may reflect poorly on your brand positioning in the long run. So, in all, among other things, lead generation can be a bit tricky for healthcare providers. If you run a business in healthcare (hospital or clinic), here are three medical lead generation tips you can follow: Offer 100 percent free (high-quality) information This is the most fundamental part of the lead generation process for hospitals and healthcare clinics. You need to drive top-of-the-funnel attention towards your brand and facility. One of the most reliable and sustainable ways for this is to publish high-quality and accurate health-related content on the website. Offer as much free value to the target audience th...

  The rules are much different. You’re in the SaaS segment and not retail. So, from content to strategy to the overall approach, everything will be different when you’re aiming to generate leads. Just ask the top B2B lead generation companies and they would tell you how SaaS lead generation is a different ball game that requires a distinct plan. Here are two lead generation tips for B2B SaaS providers: Invest time and money on personalization The bigger the account is, the more time and money you can spend on personalization. When you’re in B2C, you have a wide target audience and there’s only so much you can personalize your communication with them. In comparison with B2B where your accounts are big (in terms of revenue), you must aim to personalize your communication with them as much as possible. After all, a higher level of personalization results in higher conversion. This requires you to first create comprehensive buyer personas. Based on those personas, personalize your mar...